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Why Your Friends Think Selling Your Own eBooks Is Too Hard
By Craig
Johnson Have you thought about creating and selling your own ebooks or
information products? When you mentioned your ideas to your friends or
family, what did they say? If your friends are encouraging or even offer
experienced advice about your online product-selling business, that's great -
you're lucky! But the chances are, when people offer their "two
cents", you'll hear a surprising amount of negative ideas. Read on for the top 5 myths you'll hear people
tell you, so you're prepared and don't get discouraged... Myth
1: "Nah, there's no market for ebooks." You'll
hear this from people who are basically ignorant about the development of the
internet over the last five years. The internet is not just a place for
hobbyists and philanthropists any more: it's an international marketplace.
Information is powerful and people are willing to pay for it, especially as
ecommerce becomes more and more normal, convenient, and secure. Myth
2: "People won't pay more than a few cents for information online." Actually,
ebooks are usually priced higher than print books for the equivalent quantity
of content. Because selling online enables you to market incredibly widely,
and at the same time to more highly targeted markets, your products can
actually command a higher price. Selling ebooks is easier and more profitable
by far than trying to become a published author on paper. Myth
3: "But you're not even a good writer." Most
factual ebooks or information products are not supposed to be literary works.
No one in the internet age cares if you can write like Charles Dickens.
What's important is the ability to communicate directly and clearly to a wide
audience. If you are allergic to writing, create audio or video information
products! Myth
4: "How can YOU claim to be an expert about that?" You,
personally, don't necessarily need to be the top expert on a topic to create
and sell an information product about it. You could think of yourself as the
editor, and compile valuable information from experts in several different
fields of the topic. It's also easy to hire professional ghostwriters, who
for a fee will do all of the research and writing you need for whole sections
of your product. Myth
5: "What do YOU know about web programming?" You
don't need to be a techno-geek to create websites and sell ebooks. It's
probably best if you're not totally technophobic, but with the right help,
either from people you know or from freelance experts you pay through online
services, it's possible to create highly complex websites and product selling
systems without really needing to understand how to do it all yourself. These are the most common "objections"
you'll hear from people who are not internet-savvy. Don't listen to them. Try
to make contact with knowledgeable, experienced internet users and active
marketers. You can get involved in online forums and groups, and making
real-life contact with forward-looking people will give you a huge advantage. Think
about what areas you're interested in and knowledgeable about. That's a good
place to start with your ebook / info product creation ideas. How
To Take Action: Start writing down your ideas about what product you think
you could create, and what sort of people you'd market it to. This will be
the first step to assessing the viability of your ideas. Take
the organised, achievable route to ebook selling success - visit
http://www.eproductplanner.com for free advice and to get the
eProduct Planning Blueprint. About the author: Sign up free at
http://www.eproductplanner.com for the report "Product Launch
Avalanche": your start to organised, achievable success in ebook
selling. *****************************************************
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