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What Exactly is a Squeeze Page?

By Daniel Moro

List building is an important process for every online business,

and squeeze pages are one of the best tools to build your

mailing list.

A squeeze page is a web page designed to do one thing and one

thing only: to obtain or gently "squeeze" your visitors'

information so that you have their permission to email them with

your newsletter or other information.

Most squeeze pages will convert at 30 to 50% but a really good

squeeze page might convert visitors at 60% or even higher. The

conversion rate will depend not only upon the design of the page

but also upon the quality of the traffic coming to the page.

Here are the key components of a good squeeze page.

 An Attention Grabbing Headline

Immediately under your web site title or logo you need a bold

headline that grabs your visitors' attention. It's best to come

up with two or three good headlines and then test each to see

which has the highest conversion rate.

Your heading or subheading should also promise to deliver

something valuable that your visitors want or need. One of the

statements I have used is "Learn the Secrets of Driving Traffic

To Your Web Site Like Crazy!" If your visitors believe that you

will deliver what you promised, and it is something they want,

then they will sign up. It's as simple as that.

 Offer a Gift

Offering a free gift such as a free report or free e-book is one

of the most powerful techniques to entice people to give you

their name and email. If you don't have an e-book to give away,

write one. It doesn't need to be 100 pages. Many e-books given

away like this are just 16-25 pages. Try it and watch your

conversions soar.

 Don't Ask for Too Much

Don't ask for too much information in your sign up box. All you

need to capture at this time is your visitor's first name and

email address. If you ask for too much immediately you will turn

away some subscribers and your conversion rate will fall. You

can give your subscribers an opportunity to provide more

information later. But the purpose of your squeeze page is

simply to get them in the door. So keep it very simple.

 Keep it Short

A squeeze page should not be long like some of the sales pages

you see - you are not meant to be giving twenty reasons why they

should purchase something from you here. Your squeeze page must

be straight to the point. In effect, "Here's what I will give

you... and here's all you need to do to get it. Thanks." So keep

it short.

 No External Links

There should be no external links on your squeeze page. That

means no links to your other sales pages, no links to other web

sites or affiliate products, and definitely no Google AdSense

advertisements. You want to remove all other options that might

distract your visitor. Now he or she has a simple choice, to

sign up or walk away.

 Give Your Privacy Assurance Do you respect your

subscriber's privacy? With the CANSPAM laws you had better! So

tell them that! Let them know that you hate spam too and that

their personal details will be kept private. It's good to show

this information close to the submit button.

 That is how to set up a good squeeze page. If you set it up

carefully you'll see 50% of your visitors signing up to your

list.

About the author:

Daniel Moro has been successfully building

online businesses for ten years. Download your free report

on '10 Remarkably Effective Traffic Building Techniques' at http://www.Dani

elMoro.com/listbuilding.htm

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