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When making an appeal in selling a food product these
two essential
elements of human interests must come together.
They are health and taste.
The food product must contribute to the health of the
prospect to satisfy the
basic instinct of self-preservation. And the taste must
be appealing to the
prospect. Will the prospect get enjoyment from eating
this food? Will it
contribute to better health, will it build strong bones
and teeth? Will it build
muscle, or give him energy? Will it add fiber to his diet?
So we've established the food product must contribute to
the health of the
prospect and since taste is one of the essential
elements of human interests,
if the food product doesn't taste good, even if it
benefits the prospect's health,
the prospect will not buy the item again. The retailer
would have no interest in
purchasing a product they could not get repeat orders
for.
Clothing:
Like food, clothing is a necessity of life. We need clothing to protect us from
the environment.
Again this is common knowledge.
But the customer still
must be sold on the idea of purchasing your
product.
Maybe they're more interested in how others will view
them in the clothes.
Maybe comfort is the most important thing to them. If the item of clothing
has the potential to be physically injurious it will be
at odds with the basic
instinct of self-protection. In most instances self-preservation will win over
appearance. The
garment may be so tight it cuts off circulation, or in the
case of an item for a small child it may have buttons,
or attachments that
could be swallowed.
The job of the salesman is to convince the customer to
buy.
A man looking for a winter coat may not want to purchase
a coat because of
its weight. They
may feel it is too lightweight to keep them warm. The
salesman could explain that with the new materials on
the market today a coat
need not be heavy to provide warmth. And the lighter
weight of the coat would
make wearing it more comfortable than a big bulky
coat. Not only that, the
convenience of being able to easily fold it and fit it
into a small travel bag is
an added bonus.
Plus it’s the latest style in men's outerwear.
An item such as this would bring the retailer many sales
because it meets
the requirements of the human need to protect the
body. It's stylish, so that
satisfies the customer's pride and boosts their
self-esteem.
Copyright © 2008 Gloria
Whitehorn and www. Dovemang.com All rights reserved
About The Author: Gloria Whitehorn is a
freelance writer, business coach and an
authority on salesmanship and business
practices. Check out her site that's
jam-packed with the exact information you
need to start, build, and grow your
very own profitable Internet business. I
highly recommend visiting her website
http://www.dovemang.com She knows what she's talking
about.
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