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Search Clouds For Higher Rankings

By Dan Fletcher

One of the best ways to get targeted traffic to your

website is through the search engines. And how much traffic

you get will be based on how high you appear in the search

engine rankings. So it is important to spend some of your

marketing time trying to improve your search engine

rankings.

There are many ways to do this, but the two main

ways are changing the text on your website, and increasing

the links to your website. You also need to look at the

actual links on your website- make sure you link to your

important pages, and use good anchor text (which is the

text that your link appears as, eg a link to

bluewidgets.com might appear as "blue widgets", so "blue

widgets is the anchor text"). A great way to optimize your

internal links is to use a "search cloud".

So what is a search cloud? It's similar to a "tag cloud".

It's basically a big list of phrases, with the individual

phrases varying in size. Each phrase represents a search

term that someone searched for, and then clicked on and

visited your site. And the size of the individual phrases

shows how many people searched for the individual terms- if

a lot of people search (and click) for a specific phrase,

then that phrase will appear bigger than the other phrases

in the search cloud.

One of the best benefits of a search cloud is that it gives

you more internal links to the pages that are important on

your site. And it uses the "right" anchor text, because it

uses the anchor text that people are already searching for.

This will help with search engine rankings, because it adds

more links to your pages, with the correct anchor text.

These links may not be as useful as links from other

domains- but they still help!

Lets say that you get some traffic for the search phrase

"blue widgets". If someone visits your site after searching

for "blue widgets", then the search cloud will now show

"blue widgets", with a link to the relevant page. Now you

have extra links to "blue widgets", you are more likely to

rank higher for that term.

That's not the only reason to have a search cloud though!

Another great benefit is that they encourage people to

explore your site. When people see a search cloud, they

can't help but glance through the list. Because of the wide

variety of search terms, it is quite likely they will find

something that interests them, and click the link. This

means you will have lower bounce rates, as well as higher

average page views per visitor. This will correspond to

more page views- which will lead to more people buying your

products, or making more money from your advertising.

You can usually add a search cloud quite easily to your

website. If you're interested, I have a PHP based search

cloud, called "Simple Search Cloud". It's easy to install,

and won't cost you anything. You can download it from:

http://www.buymyscripts.net/Free_Scripts.html

Looking for a site with a wide variety of great PHP scripts?

The visit Dan Fletcher's great scripting site...

http://www.buymyscripts.net

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