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A sales copy lesson you can learn from a classic Sesame Street book By Aaron Guldberg Recently I have been reading a book to my daughter titled "Themonster at the end of this book" by Jon Stone. This book isdesigned to help young children with their fear of monsters.Throughout the course of the story, the Sesame Street characterGrover, engages in various antics in the effort to prevent thereader from turning to the next page of the book and ultimatelyseeing the monster that awaits on the last page. Needless tosay, I won't disclose the ending here in case you haven't hadthe pleasure of reading it yourself. After reading this story several times to my children, I beganto see a correlation with classic sales copy technique andstrategy. The reader gets so engrossed with the repetitiveprompts to not go any further that there is no way they won'ttake the next step or "turn the page". No matter how creative orintent Grover was, my daughter responded true to form and alwayssay, "let's turn the page". What I saw in this story was the way the text was strategicallyand psychologically influencing my daughter to take the nextdesired step. This truly epitomizes the effectiveness of salescopy no matter what media form it comes in. About the author:Aaron Guldberg is the owner of Critical Exposure.com and hiscompany specializes in designing, developing and promotingartist web site for his clients. Visit our web site to learnmore about the artist website design and marketing solutions that we offer.
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