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Articles:  Marketing on the Internet

 

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The Best, Least Expensive Marketing Research A Small Business Can Do

By Hamilton Wallace
When sales slow down small business owners generally put their marketing hat on, try 

a new idea or two and hope for the best. I've been a small business marketing consultant for more than two decades and have come into businesses after owners have searched for answers to their marketing questions. When the subject of doing some marketing research comes up, they usually dismiss it as too expensive and/or of questionable value. And,

actually, for most small businesses, I'd agree.

 

15 Reasons to Become an Affiliate Marketer    - by Rosalind Gardner

There are HUGE benefits to promoting affiliate programs with your own home-based Internet business, and I've come up with a list of 15 great reasons to become an affiliate marketer.

 

The Most Powerful Secret Ever Devised for Selling Advertising On Your Web site, In Your Publication Or In Your E-mail Newsletter   by Mark Smalley

There's a secret that most publishers, especially the wildly successful ones would rather you didn't learn or understand.

 
Seven Steps For Creating Successful Marketing 
by Jay Conrad Levinson 
Find the inherent drama within your offering. After all, you plan to make money by selling a 
product or a service or both. The reasons people will want to buy from you should give you 

a clue as to the inherent drama in your product or service.

 

"This is Barely Legal... But You Can Still Get Away With It"
A Review of Put Your Internet Marketing on Steroids-by Mark Joyner

I guess it's human nature to be tempted by things that are forbidden -- or barely legal, for that matter.

 

Increase Sales By Flying Under Your Prospects' "Radar Defenses" - by Jim Edwards

How do you persuade someone to do what you want them to do?  A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of "radar defenses" against the daily bombardment of marketing messages?

 

What do People Want Online? It’s not what you think it is.
by Jay Conrad Levinson

What people want online is a question guerrillas ask themselves a lot. Whether it's for fun or work or something else, understanding a consumer's motives once he or she logs on is a necessity. But the experts don't seem to agree on what people want.

 

Powerful Insider List Building Secret Is Out...And Its Your Turn To Cash In-By Craig Perrine

I can still remember the day every list building technique I had in my toolbox suddenly became obsolete. I was blown a way when I discovered that top marketers have an insider secret list building method that almost nobody knows about.

 

To Blog or Not to Blog by Jim Edwards

Web logs, commonly referred to as "blogs," represent all the rage right now in online publishing. Not really a newsletter or traditional html page publishing, blogs resemble more of a web-based diary where the creator records their thoughts, posts links, or responds to questions. With so much confusion

 

Skyrocket Website Traffic With “OPT”-by Jim Edwards

If you are looking for an immediate increase in your website traffic, and you don't want to shell out a lot of money for pay-per-click search engines, I'll let you in on a secret that has helped me make many sales and build large lists very quickly with zero cash up-front: it's called "OPT" (Other People's Traffic).

 

What is Guerrilla Marketing?  by Mark Joyner

History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies.

 

Turn One-Time “Hits” Into Repeat Visitors-by Jim Edwards

Every website owner faces the same challenge: How to get more traffic to their website. "Build it and they will come" worked for Kevin Costner in "Field of Dreams," but that approach leads to bankruptcy and a failed business when it comes to your website.

 

Starting a New Business Online?-by Jim Edwards

It seems everybody has a "can't miss" idea for starting a new web-based business, despite innumerable news accounts of most web businesses going belly-up in a short time.

 

Web Surfers Revolt Against “Pushy” Advertising-by Jim Edwards

As the Internet continues to populate with websites trying to turn a buck, two drastically different schools of thought have developed on how to advertise online  - "Push" and "Pull."

 

I’m Guilty Until Proven Innocent-by Jim Edwards

No doubt about it. "Spam" (unsolicited commercial email) threatens to paralyze and ultimately 

destroy the email system as it currently exists on the Internet. Anyone

 

Is Your Email Address “Blacklisted?”-by Jim Edwards

A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages.

 

The Ten Web Page “Commandments”-by Jim Edwards

"What makes a great web page?" People ask me this all the time, though they often encounter difficulty boiling the question down to so few words. Every

 

12 Steps to Creating a Business Online-by Jim Edwards

"E-commerce" A word pervading our society, making headlines around the world, and causing the stock market to rise and fall with startling ease. It seems

 

3 Fastest Ways to Get Traffic to Any Web Site-by Jim Edwards

After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive -website traffic!

 

Let the Email Wars Begin-by Jim Edwards

Things just got a lot hotter in the hyper-competitive world of online email providers.  In response to Google's announcement

 

Free Website and Blog Content Bonanza-by Jim Edwards

Did you know that literally millions of pages of content exist out on the Internet that you can legally use (some would even say "swipe") to put content on your website? It's true! In fact, "public domain" material can form the basis

 

Focused Content Still "King" Online-by Jim Edwards

Ever notice how some websites grab your attention and hold if for hours, even to the point where you must consciously drag yourself away from the monitor?

 

What Should I Sell On  Ebay?-By: Skip McGrath

I probably receive more emails on this subject than any other. Buyers read our Basic Seller's Manual; they want to start selling but just can't figure out what to sell or how to get started. If you

 

 

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