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The Business of
Being in Business for Yourself Along with the
freedom of ‘being your own boss’ comes great responsibility. If you’re a good
decision maker, organizer, can work independably, have a good supply of
common sense, are knowledgeable about your product or service, can stay
motivated, have lots of energy, are resilient and imaginative and no stranger
to discipline; then, you may be qualified for the task. It takes more than
a desire to work at home. The home business industry is booming, but not
everyone will be victorious. Don’t let anyone tell you otherwise. It can be
brutal. And it can be one
of the most rewarding things you will ever do for yourself. Just think
of it. You decide when and where you work. You can give yourself a raise
anytime you want. Set your sites high, but be realistic. It may take some time to earn what you’re worth. In other
words...keep your eyes on the prize, but don’t quit your day job just yet. For the first six
months to a year put all of your profit back into your business. Later you
will be able to give yourself a small allowance. The first thing
you’ll need to do is decide what area of business you want to go into. Let’s
say you’ve chosen sales. Sales is one of the most lucrative careers there is.
You literally have limitless earning possibilities. You'll need to find
a product, or service that is in great demand. Choose a product you can be
passionate about. If you’re not passionate about your product your potential
customer will see right through it. Now that you've
found your product it’s time to put together a solid business plan. Plan your
business; then work the plan. Who comprises your
market? What are your long term and short-term goals? How will you measure
the success of your business? What licenses will you need if any? Will you
need a sales and use tax number? What equipment will you need? Is there a
place where you can conduct business undistrubed? What about financing? What
marketing strategies will you use? No matter what type
of enterprise you go into, some aspect of it will require the art of
promotion. It just goes along with the territory. There is no getting away
from it. Okay let’s say you
have your business thought out and written down and you have a product you’re
very enthusiastic about. Now you have to learn as much about your product as
possible, so you can present, or demonstrate it to your potential prospects
in an informative, intelligent, efficient manner. You must become the
expert. You will also
benefit from learning how your customers have made use of the goods, or
service purchased from you. Different customers may have different uses for
the same item. It could be something you never thought of. To do this you
could ask for testimonials, or run polls to find out what your customers really
think. Take that knowledge and weave it into your marketing strategy
because now you know exactly what your customers want and you should do
everything in your power to give them what they want. Let’s say you’re
the wholesaler of a high demand product and you make an appointment to meet
with the manager, or owner of a large retail store. Your goal should be to
show the merchant the uses his, or her customers will make of the
goods, or service. For some pointers on presenting your product to your
market read my article Getting People to Buy Without Selling. (You
will find it under Business/ Sales-Training.) Stress customer
benefits. Convince the merchant your product will meet a need of the buying
public and that need, or want is worth far more than the price the retail
store pays for the item. Since their
customers have this great need and desire for the product they will come back
and purchase the same item from that retail outlet again and again giving
the merchant a huge profit margin. Show the customer
how they benefit and you’ll soon have a booming enterprise. Then you can
increase your allowance and quit your day job. Copyright © 2005
Gloria Whitehorn and Dovemang.com All rights reserved About The Author: Gloria Whitehorn is the
owner of several online businesses. She is the author of two books, freelance
writer, business coach and an authority on salesmanship and business
practices. Check out her site that's jam-packed with the exact information
you need to start, build, and grow your very own profitable Internet
business. I highly recommend visiting her website http://www.dovemang.com She
knows what she's talking about.
Subscribe to her free weekly online ezine at http://www.dovemang.com/newsletter *Attn: Ezine Editors/Site owners* You have
permission to reprint this article in your ezine or on your website as long
as you print the complete article and leave all the links and resource box in
place. You cannot modify the content in any way. |
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