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Combating Fears in the Business World
By Gloria Whitehorn

 

Many a salesman has stared in the face of fear and lived to tell about it. In reality, meeting with the prospect is not what brings the salesman fear. If the salesman were to meet up with the prospect on any other occasion they would no doubt feel as comfortable around them as they would around anyone. If the salesman believes in their proposition, presenting it won't bring them fear. This brings us to the real source of fear that torments the salesman. Every salesman has experienced this crippling condition. Some promising sales careers have been shortened because of it

 

What a salesman fears most is himself.

 

The best way to conquer this fear is to get your mind off yourself and put your goods center stage. During the pre-approach phase of the selling process remind yourself you are offering your prospect a product, or service that holds real value for them. In fact, you're doing the prospect a favor by introducing them to such a great deal.

 

The salesman who is handicapped by fear may be too conscious of him, or herself, but once they put their mind on the proposition and off of themselves, they began to feel more confident. They're rendering a real service to the prospect and if the prospect refuses to buy, the prospect is doing a disservice to themselves. The ghost of fear is washed away with this new mindset.

 

Think back to the things you have done that required courage. You did them and did them well. This is proof that you are capable of meeting any obstacle head-on and achieving success. You're not a weakling. You're strong and mighty. Forget you ever failed at anything. Remember your successes. What was it that enabled you to beat down this fear before? Pull it up and use it again. Others have succeeded who are less capable than you, but you knew they would succeed because you believed in them, so why should your expectations for yourself be any less?

 

Copyright © 2006 Gloria Whitehorn and Dovemang.com All rights reserved

 

About The Author: Gloria Whitehorn is the owner of several online businesses. She is the author of two books, freelance writer, business coach and an authority on salesmanship and business practices. Check out her site that's jam-packed with the exact information you need to start, build, and grow your very own profitable Internet business. I highly recommend visiting her website http://www.dovemang.com She knows what she's talking about. Subscribe to her free weekly online ezine at http://www.dovemang.com/newsletter

 

*Attn: Ezine Editors/Site owners* You have permission to reprint this article in your ezine or on your website as long as you print the complete article and leave all the links and resource box in place. You cannot modify the content in any way.

 

 

 

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