|
Technology| Free Advertising Forums|
SBA Articles| Terms of Use| Security/Privacy| Software| |
|
Home| Business
Services & Products|
Books & eBooks| Success Stories| Contact Us| Link to Us |
|
|
|
Home based business
opportunities-Free html courses-Bookstore-Software-Make Money online and
offline |
|
“ Your
Home Business Knowledge Center”
Benefits-Benefits-Benefits |
|
|
Focused Content Still "King" Online - by Jim Edwards (c) Jim Edwards - All Rights reserved Ever notice how some websites grab your attention and holdif for hours, even to the point where you must consciouslydrag yourself away from the monitor? In an age when websites truly rate a "dime a dozen,"discovering a really great website feels more like finding a$10 bill on the sidewalk than merely surfing the Internet. Whether their creators did it on purpose or not, virtuallyall successful websites share the following characteristics: First, every good website focuses on a specific, narrow,"niche" audience. Imagine the difference between a light bulb and a laserbeam. Both provide light, but the laser focuses its light withpinpoint precision, while the light bulb diffuses its lightin every direction. In other words, successful websites don't try to sellcooking supplies to people interested in the latest fishingor hunting equipment. They specifically provide content on exact topics ofinterest to their target audience, instead of trying tooffer all things to all people. Second, with the exception of personal, family, or hobbywebsites, every website operates with the ultimate purposeof turning a profit. Unfortunately many websites make this their only purposeand, thus, fail miserably in their attempts to succeedonline. We saw how blatantly greedy, self-centered websites failedin the "dot-bomb" era... and it got ugly. On the other hand, successful websites make money as aresult of providing products, services, and information ofobvious value for their targeted visitors. They win by putting the needs and desires of the visitorsfirst and get rewarded in the process. Next, virtually every good website shares something incommon with successful newspapers and magazines: great headlines! Any website that makes it over the long haul does so byquickly communicating the main theme of the website with acompelling headline or opening statement that pulls peopleinto the text. Most people surf the Web in "stay or bail" mode, meaningthey constantly evaluate everything they see on whether theyshould keep reading or click away to another website. The headline or opening statement on any website representsthe single most powerful factor to influence people to stickaround and find out more, or hit their back button fasterthan you can say "Windows Blue Screen of Death!" Finally, once a good website pulls a targeted visitor intothe text, they provide focused, benefit-oriented productinformation, articles and other content that plays to thereader's built-in mental radio station, WII-FM (What's In ItFor Me)! By providing narrowly focused content, the website satisfiesspecific desires for the audience and, if it's a topic ofintense interest, holds their attention for an extendedperiod of time and gets them to buy. The next time you get a "great idea" for an ebook, Internetbusiness, or someone approaches you with a "can't miss"online tech stock, pull out this list and use it to evaluatethe big picture. Understanding how and why websites succeed or fail can helpyou predict the ultimate fate of just about any onlineventure. -- Jim Edwards is a syndicated newspaper columnist and thecreator of an amazing course that will teach you step-by-step and click-by-click how to finally create your ownmoney-making mini-sites... -=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-"Finally! A Quick and Easy Way For YOU to Painlessly Set UpYour OWN Moneymaking 'Mini' Websites... Without Being aComputer Geek, Buying Expensive Software, or PayingOutrageous Fees To A Webmaster!" Click Here.
*****************************************************
|
|
|
|
|
|
|