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Broad marketing -vs- Niche marketing

By Will Moore

Marketing strategies vary for all sorts of reasons, the most

important being the return on investment. Niche marketing has

proven to be a top marketing strategy that has a high R.O.I. For

instance, ServicesAreUs.com caters:

 * first to those that want a home based business, * then to

those that want an online home based business, * then to those

that are interested in a specific home based business

opportunity (Google Adwords, Adsense, Affiliate marketing, etc).

* How to create a website that search engines will reward with

high page rank. This strategy has proven to work well for those

who do not want to limit their field of competition to one

niche. This broad marketing strategy is used to allow webmasters

to take advantage of multiple niches within one market. Niche

marketing is an important factor in eCommerce. As stated above,

because I have started with a broad market I am able to also

targeted niches within this market. This will allow

ServicesAreUs.com to be an authority on online home based

business strategy, planning and opportunities.

With niche marketing you are unable to compete in broader areas

of your market without possibly misleading search engine robots

about the theme of your website.

If I were a Niche website I'd target only a small segment of

home based business opportunities. For instance, financial

management, legal, home office setup, etc either one would be a

good start for a Niche website. Niche websites when structured

correctly are very successful, since there are numerous avenues

you can use to market to your audience. The mistake novas online

marketers make is not knowing the size of the market they are

catering to. Some may think they are catering to a Niche market

and it turns out to be a broad market. Don't worry about making

a mistake like this because if you are consistently doing

research on your market (broad or Niche) you will catch it soon

and make the appropriate adjustments to your strategy. Remember,

mistakes are how we learn but research can prevent you from

making multiple mistakes in the first place. Many Niche

marketers sell products such as downloadable books (eBooks)

which is very profitable because when done correctly you have a

targeted audience you can in most cases sell to many times over.

For instance, a "managing business finances" ebook may be

attractive to those who purchased the "managing family finances"

ebook. Niche marketing is a great fit for those that have a

tangible product. Many niche marketers use Affiliate marketing

to assist in product sales. Broad marketing on the other hand

starts from the top of a market then branches out like roots on

a tree. If structured correctly a broad marketing website will

allow you to offer your audience more information.

Broad markets can compete with niche markets on some of the more

targeted subnets. Some Internet marketers market via blogs which

have proven to be as lucrative as having your niche or broad

market on a website.

While there are many marketing strategies and tips you can limit

the headache by concentrating on mastering one before

integrating or moving to the other.

About the author:

Will is the developer of Services Are Us, the

online resource for information on Internet Marketing and how it

is used to monetize various online business opportunities..

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