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We've packaged a
wealth of small business intelligence into quick-read summaries and handy
MP3 audio versions -- so you can get the critical guidance you need to
protect your business from becoming another statistic...
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Estimates for small businesses with employees indicate
there were 649,700 new firms and 564,900 closures in 2006 and that only
44 percent of new businesses survive at least four years*.
* Source: U.S. Small Business
Administration
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How can you ensure
your business not only survives but becomes a small business success
story?
Learn
from the experts using Soundview's Small
Business Success Collection ...
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Starting a
new business is a challenge in itself, but guaranteeing that it succeeds in
the long term is at most a 50/50 proposition. In order to shift the odds in
your favor, you need advice from the experts. Soundview brings those
experts together in our new Small Business Success Collection. These 10
summaries cover the gamut from starting a new business, to turning things
around in a slump, to achieving your vision.
Order
your Small Business Success Collection today and begin learning from
experts like Guy Kawasaki, Bo Burlingham and Gary Hoover. The online
version is only $29.95 ($63 for non-subscribers) and the print version is
$39.95 ($73 for non-subscribers). That’s a small investment for the wealth
of business intelligence you’ll receive. Order
yours today!
Soundview's
Small
Business Success Collection includes professional summaries of all
these top business books:
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Never
Bet the Farm
Anthony L. Iaquinto and Stephen Spinelli Jr.
Entrepreneur: Be prepared. Never Bet the Farm celebrates
entrepreneurship in its entirety, presenting a framework that can help
entrepreneurs reduce risks and simplify decision-making. It is at once
both encouraging and cautionary, but neither a textbook how-to nor an
inspirational tome lacking substance. “We’re living in a world with
unimaginable adversity and invisible threats,” writes Iaquinto. “Why
should entrepreneurs be any different from a Boy Scout following his
motto, ‘Be prepared?’”
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The
Art of the Start Guy Kawasaki
Kawasaki writes that his goal is to help you use your knowledge, love and
determination to create something great without getting bogged down in
theory and unnecessary details. At Apple in the 1980s, Kawasaki turned
ordinary consumers into evangelists. As founder and CEO of Garage
Technology Ventures, he has field-tested his ideas with dozens of newly
hatched companies. He takes you through every phase of creating a
business, from the very basics of raising money and designing a business
model through eventually giving back to society.
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Small
Giants Bo
Burlingham
Most books about successful businesses focus on public companies. But
Inc. magazine Editor Bo Burlingham focuses on privately held companies
marching to the beat of a different drum. In Small Giants, he profiles 14
of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc.,
Righteous Babe Records, Reel Precision Manufacturing and Zingerman’s
Community of Businesses. Burlingham takes readers inside these companies
to determine the elusive “mojo” that makes them great.
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Hoover's
Vision Gary
Hoover
Gary Hoover, the founder of BOOKSTOP, Inc. and Hoover’s Inc., lays out a
plan that can turn an enterprise into a success by showing entrepreneurs
how to address inputs with an open mind, and see more than what others
envision. Demonstrating how leaders can recognize the importance of
history and trends, Hoover drives business owners to create and feed a
clear and consistent vision, and helps them find the essential qualities
of entrepreneurial leadership.
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Small
Business Turnaround Marc Kramer
What do you do when sales start lagging, key employees start leaving, and
customers start bolting to the competition? Consultant Kramer offers a
step-by-step manual for turning around your small business — from writing
updated business, marketing and operating plans to cutting costs,
boosting sales and getting vendors and creditors on your side.
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The
Nokia Revolution Dan Steinbock
How did a small pulp mill in Finland become the leading worldwide force
in cellular and mobile telephone technology? The Nokia Corp. gained and
maintains its position at the head of this rapidly changing technology
field using strategic intent, global focus, strategic market-making,
global research and development, and a focus on people.
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How
Customers Think
Gerald Zaltman
Why do 80 percent of new products fail despite the best efforts of market
researchers -- through techniques such as focus groups and market surveys
-- to predict what customers want. Customer behavior toward products and
brands is often driven by the unconscious, rather than the conscious.
Zaltman explains how the brains, minds, and memories of consumers work,
and how marketers can effectively leverage that information in their
strategies.
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Never
Eat Alone Keith
Ferrazzi
Lays out the specific steps — and inner mind-set — he uses to reach out
to connect with the thousands of colleagues, friends and associates on
his Rolodex, and shows readers how to connect with the people they want
to know. His advice covers topics such as handling rejection, getting
past gatekeepers, becoming a “conference commando,” as well as the
timeless strategies that separate desperate glad-handers from genuine
relationship builders.
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The
Speed of Trust
Stephen M. R. Covey
According to Covey, trust is one of the essential elements of business,
and the ability to create, preserve and restore trust has become one of
the most important skills today, inside and outside the office. In The
Speed of Trust, Covey gives his readers all the key tools to cultivating
trust in their relationships, while offering up the wisdom of other great
leaders on the topic.
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Mastering
Business Negotiation Roy J. Lewicki & Alexander Hiam
A valuable resource for any leader or manager who needs practical
strategies when conducting business negotiations. Lewicki and Hiam assert
that the basic skills and techniques of what they call “the master
negotiator” are essential for resolving conflicts, handling difficult
conversations and managing good business deals.
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Soundview Executive Book Summaries have been
helping successful business people around the world for over 25 years.
Learn how to put them to work for you.
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