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The Ten Web Page "Commandments"

      - by Jim Edwards

(c) Jim Edwards - All Rights reserved

=====================================

"What makes a great web page?"

People ask me this all the time, though they often encounter

difficulty boiling the question down to so few words.

Every serious website operator wants to know how to create and

maintain the best possible website that makes them the most money

and builds the largest subscriber base!

The following "commandments" represent the ideals towards which

every new or existing website should strive.

1. Thou shalt have a Purpose

Clearly define the site's purpose and ensure all content (pages,

graphics and text) tightly focus on that purpose. Discard all

extraneous material... only give people exactly what they came for!

2. Thou shalt be Lightweight

Use only small, fast loading graphics. If you must use large

graphics use thumbnails and image slicing to diminish the size of

every file to less than 12-15kb. Use standard optimized gif's and

jpg's and avoid anything that requires the user to download a "plug-

in" to view your content.

3. Thou shalt Load Fast

Each and every page on your site should weigh in under 30-60KB

total, including graphics and navigation.

If your pages must be larger, such as the case with long, 1-page

sales letters, make sure the top part of the page loads fast so

surfers can read your headline and introduction while the rest of

your sales letter loads further down and out of site.

4. Thou shalt not use False Code

Use only html. Never use java, xml, dhtml or other forms of code

that require a surfer to keep their browser set up "correctly" to

accommodate your page. This is especially true when using "cloaked"

pages that require the use of javascript in order to work correctly.

5. Thou shalt respect the Search Engines

If you want search engine traffic, use whole web pages that don't

incorporate frames. Search engines get confused trying to read

content from most frames pages because the designers don't set them

up with the proper information in the correct frame.

6. Love thy Surfers and Visitors

Design for "last year's" technology so surfers using 56K modems can

download and use the site quickly and easily. If you design only for

people with high-speed Internet connections (DSL and cable) you have

eliminated 85%+ of your potential market.

7. Thou shalt not Annoy

Use only stationary text and graphical layout elements. No Scrolling

text, marquees, or animations of any kind, including rollover

buttons.

This "eye candy" steals valuable bandwidth and adds little to a

site's main purpose, especially for returning visitors who just want

information, not a carnival sideshow.

8. Thou shalt Not Scroll Left or Right

Design your pages so they never force a visitor to scroll left or

right, no matter what the resolution settings on their monitor.

Sites that read "best viewed at 800 x 600" really say "look at it my

way because I don't care about your preferences or limitations."

9. Thou shalt stay Consistent

Include a standard navigational structure on every page. Though it

may mean a serious challenge for the designer, users should only

need to click once to find every major section of a site.

Also, this includes using standard link colors in all text links.

Blue: hyperlink; Purple: visited hyperlink; Red: active hyperlink.

10. Thou shalt Know Thy Traffic

Use a site-wide statistics program that enables you to determine

what brings someone to the site, where they go once they arrive, and

when and where they leave.

This critical information helps with marketing efforts as well as

identifying parts of the site that need tweaking or adjustment to

help you increase sales. If everybody bails from your site at the

same page, knowing this can help you change the page so people go

from "bail mode" to "buy mode"!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Jim Edwards, author of numerous best-

selling ebooks, earns thousands in affiliate commissions every

month! Jim has developed "Affiliate Link Cloaker," the easy, FAST,

safe way to STOP affiliate link "hijackers"... Dead in their tracks!

Click Here

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