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Basic Search Engine Promotion - by Jim Edwards(c) Jim Edwards - All Rights reserved -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- I can't tell you how many times people have asked me, "How to do Iget my site to come up in the top ten of the search engines so I canget hits and sell my product?" What they really want to know is, "How can I get people to show upto my website without spending any money on advertising my site!" People usually don't like my answer because accomplishing a "top tenranking" on any search engine always requires careful thought alongwith a significant amount of work. Three types of "Search engines" abound on the Internet. They includetrue search engines, directories, and links pages. At last count approximately 10,000 sites referred to themselves assearch engines, though only about a dozen sites rate your attentionsince they drive 97% of the Internet's search traffic. These sites include Google, Yahoo!, Overture, MSN, AltaVista,AllTheWeb, Lycos, DMOZ, and a few others. When a visitor logs onto a search engine looking for information,they enter "keywords" about the subject in hopes of obtaining a listof relevant websites. Each search engine or directory operates with its own rules aboutjudging a site's relevancy to a keyword search. They look at text on the web page (body text) as well as words youcan't see which reside in the actual code of the web pages. This code includes such things as alt tags, title tags, and others. Depending on the search engine, what you can't see may represent afar more important part of ranking well than the words appearing onthe page. Search engines look at how many times a keyword shows up in thevarious parts of your website as well as actual location on thepage. Assuming that an important subject for your pages would appear atthe beginning of a page, those web pages starting with the keywordshould rank better than those that don't. Also, in many cases, the more websites linking to your site willdrastically impact your rankings. Entire books and websites exist to teach eager website owners how topump up their rankings on all the various search engines, howeverthese promotion tips will serve you well in your quest for the "TopTen!" ** See what others have done for maximum exposure! Go to the various search engines and perform a search under whichyou would like to appear. Dissect those pages to find the common elements that make them showup. ~ How often and where do the keywords appear on the page? ~ How manywords on the page in total? ~ Do they put keywords in theirhypertext links? ~ How many other sites link to them and could youeasily get a link from those sites too? ** Beware of registration vs. promotion Plenty of companies will "register" your website with thousands ofsearch engines for about $50-$100. But simply submitting to the search engines won't do much for you.Without the proper structure in your website, only sheer luck willcause your site to pop up in the top ten! -- Jim Edwards is a syndicated newspaper columnist and the co-authorof an amazing new ebook that will teach you how to use fr-e articlesto quickly drive thousands of targeted visitors to your website oraffiliate links... -=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for drivingThousands of NEW visitors to your website or affiliatelinks... without spending a dime on advertising! Click Here>
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